Bikini Day and the history of the bikini

Bikini day (every 5th of July) refers to the anniversary of the invention of that holiday piece of clothing in July 1946 by Parisian fashion designer Louis Reard. 

Originally, the first bikini was designed in the 1930’s by Jacques Heim, French fashion designer and costume designer. It was a two-piece swimsuit named l'Atome (‚The Atom’).

That piece of clothing however didn’t get the desired mass approval because of its design: just like trendy swimsuits of the era, its purpose was more practical than aesthetic and, therefore, didn’t attract attention. 

Louis Reard reinvented the swimsuit by introducing the Bikini: a smaller, two-piece design exposing the wearer’s navel and her buttocks.

A revealing design described as ‚risqué’ difficult to advertise as no runway models would accept to wear it.

Because of that, many countries in the world decided to ban that design of the bikini from beaches and other public places: France in 1949, Germany until the 1970s and other communist countries that perceived this clothing as „capitalistic”.

Despite the restrictions, the bikini took advantage of increased exposure by movie stars who wore them in films and on public beaches to become a full member of our current holiday landscape. 

At Sunetmoi, we strongly believe that this tradition should persist in time and for centuries to come. Women should have the right to feel good about themselves and we believe that our bikinis help in achieving these goals. 

We don’t want to reinvent the bikini, we just want to make it personal.